GOOGLE ALGORITHM UPDATES

 

KNOW ABOUT GOOGLE ALGORITHM UPDATES AND ITS IMPACTS

   To rank first in Search Engine Result Pages you have to do SEO that

will boost your webpage to be found among millions on the internet. The great benefit of

SEO is that we don’t have to pay search engines to get a free spot in the search results

but it will possible by having the most interesting content for a given keyword search.

While we get enough traffic if our content is good enough, then the next step is to

encourage online marketing to introduce our brand or business to the visitors.

               Search Engine Optimization and SMM are the fundamental parts of the online

marketing strategy. But SEO drives traffic organically at the top of the funnel without

paying any cost, while search engine advertisements are meant to drive conversions and

leads by advertising the brand or business.  

                 Search Engines crawls your webpages to index and identify the contents to

check it’s quality and relevancy to make sure to deliver worthy content to the users.

Search Engine introduces various algorithms and updations to validate the content

aspects and relevancy.

 Given below are the updated google search engine algorithms :

• 
  

       Google Panda Update
• 
  

       Google Penguin Update
• 
  

       Google Humming Bird Update
• 
  

       Google Pigeon Update
• 
  

       Google Fred Update

GOOGLE PANDA UPDATE   

• 
  

        Panda 1.0 update          - 2011
• 
  

        Panda  2.0 update         - April 11
• 
  

        Panda  2.1-2.3 update   - june,july
• 
  

        Panda   2.4 update        - august 12
• 
  

        Panda    3.0             - October 21
• 
  

        Panda    3.1             - November 18
• 
  

        Panda   4.0               -2014 May 20
  
  

  

  
  

         Panda Algorithm mainly focuses on penalizing duplicate content. Organic traffic to the website can only boost by creating unique content. Panda Algorithm gives an end to article spinning and low-effort content.

 How it Happens 

• 
  

   The google bot crawls all the similar pages, compare, and evaluates to check if it is duplicate content. 
• 
  

  The next step is discarding the pages that came from farm links, blacklisted IPs, and MFA sites. 
• 
  

  Evaluate each Page statistics like inbound links, quality of the sites, link juice and dissects the origin links of the sites.
• 
  

  By analyzing the unique and rich content, the last step is to review the original page content and the search engine will verify the webpage.

GOOGLE PENGUIN UPDATE

                    

                    Google launched the Penguin Update in April 2012  to catch sites deemed to spamming its search results, especially those doing so by buying links or detecting the websites that engaged in manipulative link schemes and keyword stuffing. 

   Matts Cutts, The Head of Penguin Algorithm Inventor stating that Penguin is designed to tackle the black hat spamming techniques and increasing the practice of manipulating search results. The main objective of the Penguin algorithm update was to gain more control over the search results and drops the effectiveness of black hat SEO techniques.

                   Penguin algorithm evaluates all the links in all websites and processes all the natural, relevant and authoritative links. Penguin also identifies the spammy links and downgrades them to secure search engine result pages. To examine the Incoming links to the site is also the concerns of Penguin Updates, it checks the incoming links and outgoing links with the details to update whether it is spam or not.

GOALS OF PENGUIN

Link Schemes- Buying links for website traffic from low-quality or irrelevant websites

or developing the links is completely the action of manipulating the Google webmaster

guidelines. Creating an artificial picture of popularity and relevance will not stay longer.

Keyword Stuffing-

    GOOGLE HUMMINGBIRD ALGORITHM UPDATE

• Use Long-Tail Key Phrases
• Apply Conversational Keywords

                        After releasing the Hummingbird Update in 2013, Google

started the inevitable rise of voice search and these conversational searches

make the waves in the SEO community. Looking forward to a few years we

can see the emergence of voice search compel Google to be equipped to

understand the whole natural language. Applying the spoken word for searches

like “where is the cheapest place to order Chinese food near me” or ``How do I

fix my bathroom faucet? 

       Google Announced Hummingbird Update in September 13, 2013.

The main purpose of this update was to translate semantic search from a concept

to reality, that will become a search standard.

 Hummingbird signaled to all or any website owners that Google had its sights

assail increased understanding of true intent behind users’ searches, watching

whole queries for context rather than treating them like strings of the keyword .

The most application of this for website owners is to make sure that the tongue

is reflected within the site’s content. Hummingbird could also be seen as bridging

the gap between old, spammy practices and modern SEO which seeks to talk the

the tongue of readers, using their own words

           In today’s program results, serving the intent of the searcher should place

high on your list of SEO priorities, and you’ll want to use a mixture of direct

interaction together with your audience, keyword research, and topical research to

assist your website to achieve to improve its visibility.